Jesse James,

a 20+year fitness industry expert, recognized the need for a fitness facility environment where people could be people and have a sense of belonging, regardless of age, size, shape, or goals. In his pursuit of creating a facility to fill that void, he created one of the top weight-loss centers and physical training facilities in Flower Mound using his Jesse James Fit proprietary training style and was voted the #1 trainer in North Texas. His approach to fitness goes beyond just the physical, he coaches clients on their mindset in order to be mentally fit as well.

Jesse James Leyva is recognized as Denton County’s best personal trainer, and the Jesse James Fit facility has been voted best weight-loss center and best personal training facility for the past seven years in a row!

Outlaw FitCamp

transformed into a self-sustaining franchise. 

For over two decades, Jesse experimented with several different fitness business models, developing upon the strengths and learning from the weaknesses of others. Eventually, Jesse perfected the model of Outlaw FitCamp that we use today.

With seven locations across North Texas, Outlaw FitCamp will continue growing for years to come thanks to our visionary leader who refuses to give up on what he loves doing most: helping people achieve their health goals!

On his journey, Jesse’s thirst for knowledge and passion to make an impact on the fitness industry led him down a path to become an outstanding businessman. He honed in several skills like marketing strategies, business management, membership retention, and customer service techniques. Most importantly, Jesse learned how to TEACH other people how to build, grow, and run gyms.

Progress, Not Perfection

As the name implies, Outlaw breaks the laws of conventional fitness with compartmentalized workouts in a small group fitness environment. Unlike big-box fitness centers holding classes jammed with 24 or more, Outlaw maximizes classes to 12 attendants.

Jesse and his talented team have created a style of training that fits within a 30-minute complete workout. Each member receives personalized attention and guidance from a professional trainer while sharing an encouraging team experience. Their philosophy is based on progress, not perfection.

Jesse takes a family-centered approach to fitness, which is why there is no charge for a spouse (partner) to work out simultaneously with a member during all personal training appointments.

Jesse believes that Family support can make all the difference, and working out together, and practicing a healthier lifestyle helps encourage each other and builds a stronger bond.

Ultimately, Outlaw FitCamp’s goal is to transform you into a better you through personal growth, weight loss, fitness culture, and mindset, from when you first walked in the door.